test marketing
Marketing and Publicity Programs
=========================================================== Marketing * Publicity * Promotions * Reviewers * TV/Drive Time Radio * Media Training:
Affordable programs for distributed and non-distributed publishers:
Book Hub Inc.
Contact Dan Haldeman (18 years book marketer)
903 Pacific Avenue, Suite 207A
Santa Cruz, CA 95060
1-831-466-0145
news@book-hub.com
==========================================================
MARKETING PACKAGES All prices subject to change without notice. Custom mailings/marketing/promotions/PR available.
Independent Booksellers Co-op Marketing Mailer $185/title/month
Circulation to 2200 stores
Four-color cover, 5.5 x 8.5, title info, 75 word description, format 3 up per page Leads to wholesalers or distributors of your choice
Information due by the first of each month for the following month’s mailer ===========================================================
Public Libraries Co-op Marketing Mailer $295/title/month
Circulation to 4000 librarians
Four-color cover, 5.5 x 8.5, title info, 75 word description, format 3 up per page Leads to libraries of your choice.
Information due by the first of each month for the following month’s mailer ===========================================================
Media Co-op Marketing Mailer $295/title/month
Circulation to newspapers, weeklies, bloggers/online reviewers, drive-time radio spots
Four-color cover, 5.5 x 8.5, title info, 75 word description, format 3 up per page
Information due by the first of each month for the following month’s mailer ===========================================================
Print or Online Collateral Print: Print price + mailing cost Online: 20% Online price, cost plus 20%
Catalogs: Four-color cover, 5.5 x 8.5 or 8.5 x 11, title info, description Postcards: Four-color cover, 4 x 6 or 5 x 7, Book Hub custom designs Bookmarks: Four-color cover, 1.5 x 7, Book Hub custom designs ===========================================================
Custom Marketing Plan Detailed Costs Below
Consulting Matrix Marketing Channel Rollout Marketing: book trade, libraries, educational, gift market
$32/hour - Basic administrative support $52/hour - Skilled labor (ie. writing, graphics, research) $199/hour - Consulting/Director, 4 hr. minimum or by project ==========================================================
Author Tours Detailed Costs Below
“The Kennedy”Package $649/three-day weekend Research and Event procurement Tour schedule & confirmation Handbills Print Collateral: Posters Confirm book shipment to event location Coordinate co-op marketing at event location
“The Lincoln” Package $849/three-day weekend includes all above and also Print Collateral: Postcards, Flyers, Easel Card Posters Mailing to all event locations
“The Jefferson” $1349/three-day weekend Package includes all above and also Professional Press Kits Reviews and Interviews in Market All Print, Radio, TV Media within 50 mile radius E-Marketing: social networking sites, email marketing campaign, local media websites
*Optional: media training available in market ==========================================================
Trade Advertising Detailed Costs Below
Ingram’s Advance Magazine:circulation 15,000 $300 per ad
Baker & Taylor’s Forecast Magazine:circulation $300 per ad
New Leaf: circulation 6000 $150 per ad
Bookpage: circulation 440,000 $800 per ad
==========================================================
E-Books Production $125.00 per book
Technical Conversion Upload to all major eBook retailers
==========================================================
E-Marketing $249.00 per book
Online Marketing: Twitter, Facebook, Myspace, The Printed Page, Literate Housewife, Shelfari, Squidoo Online Advertising: Google, Yahoo!, etc. Email Marketing Campaign Search Engine Optimization
==========================================================
===========================================================
Public Libraries Co-op Marketing Mailer:) $295/title, (4000 librarians), 4c cover, title info, 125 word discription, format 4-6 up per page leads to wholesalers or distributor of your choice.
Due by September 1, 2009, Mailing goes out October 2009
Due by October 1, 2009, Mailing goes out November 2009
===========================================================
Print or Online Collateral Catalogs, postcards, bookmarks, book club guides:
Print price + mailing cost, plus 20% Online price, cost plus 20%
===========================================================
Publicity/Reviewer kits print or online includes sorting and mailing (As learned from Alice Acheson)
Folder
Author photo/graphic
Book photo/graphic
Pubslip
Short excerpt/article (200-500 words)
Reader/Galley
CD-Disc
Plus mailing list to top trade and news papers (dailies, weeklies, entertainment guides, specialty)
Cost: Printed kits & mailing
25 = $450
50 = $750
100 = $1350
Online Publicity Kits 25 = $300
50 = $600
100 = $1000
==========================================================
Custom Marketing:
Consulting
Matrix Marketing
Channel Rollout Marketing
$32/hour - Basic administrative support
$52/hour - Skilled labor (ie. writing, graphics, research)
$199/hour - Consulting/Director, 4 hr. minimum or by project
Affordable programs for distributed and non-distributed publishers:
Book Hub Inc.
Contact Dan Haldeman (18 years book marketer)
903 Pacific Avenue, Suite 207A
Santa Cruz, CA 95060
1-831-466-0145
news@book-hub.com
==========================================================
MARKETING PACKAGES All prices subject to change without notice. Custom mailings/marketing/promotions/PR available.
Independent Booksellers Co-op Marketing Mailer $185/title/month
Circulation to 2200 stores
Four-color cover, 5.5 x 8.5, title info, 75 word description, format 3 up per page Leads to wholesalers or distributors of your choice
Information due by the first of each month for the following month’s mailer ===========================================================
Public Libraries Co-op Marketing Mailer $295/title/month
Circulation to 4000 librarians
Four-color cover, 5.5 x 8.5, title info, 75 word description, format 3 up per page Leads to libraries of your choice.
Information due by the first of each month for the following month’s mailer ===========================================================
Media Co-op Marketing Mailer $295/title/month
Circulation to newspapers, weeklies, bloggers/online reviewers, drive-time radio spots
Four-color cover, 5.5 x 8.5, title info, 75 word description, format 3 up per page
Information due by the first of each month for the following month’s mailer ===========================================================
Print or Online Collateral Print: Print price + mailing cost Online: 20% Online price, cost plus 20%
Catalogs: Four-color cover, 5.5 x 8.5 or 8.5 x 11, title info, description Postcards: Four-color cover, 4 x 6 or 5 x 7, Book Hub custom designs Bookmarks: Four-color cover, 1.5 x 7, Book Hub custom designs ===========================================================
Custom Marketing Plan Detailed Costs Below
Consulting Matrix Marketing Channel Rollout Marketing: book trade, libraries, educational, gift market
$32/hour - Basic administrative support $52/hour - Skilled labor (ie. writing, graphics, research) $199/hour - Consulting/Director, 4 hr. minimum or by project ==========================================================
Author Tours Detailed Costs Below
“The Kennedy”Package $649/three-day weekend Research and Event procurement Tour schedule & confirmation Handbills Print Collateral: Posters Confirm book shipment to event location Coordinate co-op marketing at event location
“The Lincoln” Package $849/three-day weekend includes all above and also Print Collateral: Postcards, Flyers, Easel Card Posters Mailing to all event locations
“The Jefferson” $1349/three-day weekend Package includes all above and also Professional Press Kits Reviews and Interviews in Market All Print, Radio, TV Media within 50 mile radius E-Marketing: social networking sites, email marketing campaign, local media websites
*Optional: media training available in market ==========================================================
Trade Advertising Detailed Costs Below
Ingram’s Advance Magazine:circulation 15,000 $300 per ad
Baker & Taylor’s Forecast Magazine:circulation $300 per ad
New Leaf: circulation 6000 $150 per ad
Bookpage: circulation 440,000 $800 per ad
==========================================================
E-Books Production $125.00 per book
Technical Conversion Upload to all major eBook retailers
==========================================================
E-Marketing $249.00 per book
Online Marketing: Twitter, Facebook, Myspace, The Printed Page, Literate Housewife, Shelfari, Squidoo Online Advertising: Google, Yahoo!, etc. Email Marketing Campaign Search Engine Optimization
==========================================================
===========================================================
Public Libraries Co-op Marketing Mailer:) $295/title, (4000 librarians), 4c cover, title info, 125 word discription, format 4-6 up per page leads to wholesalers or distributor of your choice.
Due by September 1, 2009, Mailing goes out October 2009
Due by October 1, 2009, Mailing goes out November 2009
===========================================================
Print or Online Collateral Catalogs, postcards, bookmarks, book club guides:
Print price + mailing cost, plus 20% Online price, cost plus 20%
===========================================================
Publicity/Reviewer kits print or online includes sorting and mailing (As learned from Alice Acheson)
Folder
Author photo/graphic
Book photo/graphic
Pubslip
Short excerpt/article (200-500 words)
Reader/Galley
CD-Disc
Plus mailing list to top trade and news papers (dailies, weeklies, entertainment guides, specialty)
Cost: Printed kits & mailing
25 = $450
50 = $750
100 = $1350
Online Publicity Kits 25 = $300
50 = $600
100 = $1000
==========================================================
Custom Marketing:
Consulting
Matrix Marketing
Channel Rollout Marketing
$32/hour - Basic administrative support
$52/hour - Skilled labor (ie. writing, graphics, research)
$199/hour - Consulting/Director, 4 hr. minimum or by project