Marketing & Publicity Programs

=========================================================== Marketing * Publicity * Promotions * Reviewers * TV/Drive Time Radio * Media Training:

Affordable programs for distributed and non-distributed publishers:

Book Hub Inc.

Contact Dan Haldeman (18 years book marketer)

903 Pacific Avenue, Suite 207A

Santa Cruz, CA 95060

1-831-466-0145

news@book-hub.com


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Mailings (every month starts April 2009) All prices subject to change without notice through January 2009. Custom mailings/marketing/promotions/PR available.

Independent Booksellers Co-op Marketing Mailer: $195/title, (3000 stores): 4c cover, title info, 75 word discription, format 4-6 up per page leads to wholesalers or distributor of your choice.

Due by January 1, 2010, Mailing goes out February 2010

Due by February 1, 2010, Mailing goes out March 2010

Due by March 1, 2010, Mailing goes out April 2010

Due by April 1, 2010, Mailing goes out May 2010

Due by May 1, 2010, Mailing goes out June 2010

Due by June 1, 2010, Mailing goes out July 2010

Due by July 1, 2010, Mailing goes out August 2010

Due by August 1, 2010, Mailing goes out September 2010

Due by September 1, 2010, Mailing goes out October 2010

Due by October 1, 2010, Mailing goes out November 2010

Due by November 1, 2010, Mailing goes out December 2010

Due by December 1, 2010, Mailing goes out January 2011 ===========================================================

Public Libraries Co-op Marketing Mailer:) $295/title, (4000 librarians), 4c cover, title info, 125 word discription, format 4-6 up per page leads to wholesalers or distributor of your choice.

Due by September 1, 2009, Mailing goes out October 2009

Due by October 1, 2009, Mailing goes out November 2009

Due by November 1, 2009, Mailing goes out December 2009

Due by December 1, 2009, Mailing goes out January 2010

Due by January 1, 2010, Mailing goes out February 2010

Due by February 1, 2010, Mailing goes out March 2010

Due by March 1, 2010, Mailing goes out April 2010

Due by April 1, 2010, Mailing goes out May 2010

Due by May 1, 2010, Mailing goes out June 2010

Due by June 1, 2010, Mailing goes out July 2010

Due by July 1, 2010, Mailing goes out August 2010

Due by August 1, 2010, Mailing goes out September 2010

Due by September 1, 2010, Mailing goes out October 2010

Due by October 1, 2010, Mailing goes out November 2010

Due by November 1, 2010, Mailing goes out December 2010

Due by December 1, 2010, Mailing goes out January 2011

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Print or Online Collateral Catalogs, postcards, bookmarks, book club guides:

Print price + mailing cost, plus 20% Online price, cost plus 20%

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Publicity/Reviewer kits print or online includes sorting and mailing (As learned from Alice Acheson)

Folder

Author photo/graphic

Book photo/graphic

Pubslip

Short excerpt/article (200-500 words)

Reader/Galley

CD-Disc

Plus mailing list to top trade and news papers (dailies, weeklies, entertainment guides, specialty)

Cost: Printed kits & mailing

25 = $450

50 = $750

100 = $1350

Online Publicity Kits 25 = $300

50 = $600

100 = $1000

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Custom Marketing:

Consulting

Matrix Marketing

Channel Rollout Marketing

$32/hour - Basic administrative support

$52/hour - Skilled labor (ie. writing, graphics, research)

$199/hour - Consulting/Director, 4 hr. minimum or by project