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Marketing * Publicity * Promotions * Reviewers * TV/Drive Time Radio * Media Training:
Affordable programs for distributed and non-distributed publishers:
Book Hub Inc.
Contact Dan Haldeman (18 years book marketer)
903 Pacific Avenue, Suite 207A
Santa Cruz, CA 95060
1-831-466-0145
news@book-hub.com
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Mailings (every month starts April 2009) All prices subject to change without notice through January 2009. Custom mailings/marketing/promotions/PR available.
Independent Booksellers Co-op Marketing Mailer: $195/title, (3000 stores): 4c cover, title info, 75 word discription, format 4-6 up per page leads to wholesalers or distributor of your choice.
Due by January 1, 2010, Mailing goes out February 2010
Due by February 1, 2010, Mailing goes out March 2010
Due by March 1, 2010, Mailing goes out April 2010
Due by April 1, 2010, Mailing goes out May 2010
Due by May 1, 2010, Mailing goes out June 2010
Due by June 1, 2010, Mailing goes out July 2010
Due by July 1, 2010, Mailing goes out August 2010
Due by August 1, 2010, Mailing goes out September 2010
Due by September 1, 2010, Mailing goes out October 2010
Due by October 1, 2010, Mailing goes out November 2010
Due by November 1, 2010, Mailing goes out December 2010
Due by December 1, 2010, Mailing goes out January 2011
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Public Libraries Co-op Marketing Mailer:) $295/title, (4000 librarians), 4c cover, title info, 125 word discription, format 4-6 up per page leads to wholesalers or distributor of your choice.
Due by September 1, 2009, Mailing goes out October 2009
Due by October 1, 2009, Mailing goes out November 2009
Due by November 1, 2009, Mailing goes out December 2009
Due by December 1, 2009, Mailing goes out January 2010
Due by January 1, 2010, Mailing goes out February 2010
Due by February 1, 2010, Mailing goes out March 2010
Due by March 1, 2010, Mailing goes out April 2010
Due by April 1, 2010, Mailing goes out May 2010
Due by May 1, 2010, Mailing goes out June 2010
Due by June 1, 2010, Mailing goes out July 2010
Due by July 1, 2010, Mailing goes out August 2010
Due by August 1, 2010, Mailing goes out September 2010
Due by September 1, 2010, Mailing goes out October 2010
Due by October 1, 2010, Mailing goes out November 2010
Due by November 1, 2010, Mailing goes out December 2010
Due by December 1, 2010, Mailing goes out January 2011
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Print or Online Collateral
Catalogs, postcards, bookmarks, book club guides:
Print price + mailing cost, plus 20%
Online price, cost plus 20%
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Publicity/Reviewer kits print or online includes sorting and mailing (As learned from Alice Acheson)
Folder
Author photo/graphic
Book photo/graphic
Pubslip
Short excerpt/article (200-500 words)
Reader/Galley
CD-Disc
Plus mailing list to top trade and news papers (dailies, weeklies, entertainment guides, specialty)
Cost: Printed kits & mailing
25 = $450
50 = $750
100 = $1350
Online Publicity Kits
25 = $300
50 = $600
100 = $1000
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Custom Marketing:
Consulting
Matrix Marketing
Channel Rollout Marketing
$32/hour - Basic administrative support
$52/hour - Skilled labor (ie. writing, graphics, research)
$199/hour - Consulting/Director, 4 hr. minimum or by project